Monday, October 10, 2011

A werewolf as the new Bench endorser

I read earlier from Ricky Lo of The Philippine Star that Michael Trevino of The Vampire Diaries fame has been enlisted by Bench as its newest endorser. Soon after Bruno Mars did a campaign for the Philippine retail clothing giant, now comes Trevino. He will reportedly be modeling Bench Underwear.

michael-trevino-1

While Trevino has made several TV appearances already, I think he is best known right now for playing werewolf Tyler Lockwood in The Vampire Diaries.

Well, good for Bench. They're really stepping up their game. It seems to me that our local brands are aiming for a higher profile these days by getting celebrities overseas as endorsers. (Penshoppe got Ed Westwick of Gossip Girl fame, and now Thai heartthrob Mario Maurer.)

The Star was invited to cover Trevino's pictorial in Los Angeles, and an exclusive interview by Ricky Lo is coming out this Sunday, October 15 in the said broadsheet.

1 comment:

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