Saw these photos of Philipp Plein's ad campaign for its Fall/Winter 2012 collection featuring Gossip Girl's Ed Westwick, and I was floored.
Shot by celebrated photographer Terry Richardson, the shoot is oozing with sexiness despite Westwick and French model Sabrina Nait being fully clothed all throughout. The set is full of white and mirrors, some partially smashed.
And just in case you still haven't noticed, Richardson is very much seen in every single photograph. Well, he's a helluva celebrity already in his own right and I think it's quite ingenious of him to include himself in the frames. I'm just not sure whether he's also being paid as an endorser here.
You can check out the brand's FW12 collection here. And oh, behind-the-scenes footage is continuously playing on the homepage as well.