Phelps's agent, however, assured that the swimmer won't be losing any of his medals since Phelps had no hand in the leak. This was later seconded by an IOC official, according to a report from businessinsider.com. So I guess it's all settled then. Besides, the official ad campaign (not the one with Phelps in a tub) is A-grade.
Shot yet again by Annie Leibovitz, the ad features Phelps -- who looks dashing in a three-piece suit, by the way -- with former gymnast Larisa Latynina, whose 48-year-old record as the most decorated Olympian ever with 18 medals Phelps had just smashed in London (his total now stands at 22)* casually seated on a couch as if engaged in a light conversation. I've always loved Leibovitz's work and with how she always manages to make her subjects look better than they actually are. I also love how candid this photo looks.
As for the bathtub photo that started it all, while LV has not released it as an official campaign ad, it is nonetheless striking. It definitely was worthy of all the buzz that it generated.
LV's core values campaign have previously featured boxer Muhammad Ali, actor Sean Connery, astronauts Buzz Aldrin, Jim Lovell and Sally Ride, musician Keith Richards, and actress Angelina Jolie, among others.
*Latynina's record for individual event medals (14), however, still holds.