Monday, August 27, 2012

Samsung's venture into fashion: No Apple lawsuit here for sure

The world certainly knows by now about Samsung's crushing defeat in a very expensive $1B U.S. lawsuit with Apple (call it a home court advantage, if you may). Unbeknownst to many, however, Samsung has ventured into fashion, having opened at least five stores already in South Korea since early this year.

But there aren't actually any Samsung-branded clothes out there. Apparently, the electronics giant has a subsidiary named Cheil Industries that serves as its fashion arm. Cheil has launched the brand 8ight Seconds, described as a SPA (specialty retailer of private-label apparel) brand also otherwise known as fast fashion. It promises to be "cheaper than Zara, trendier than Uniqlo."

Screen shot 2012-08-26 at 12.11.52 AM
Love the layering. And the color of these shorts.

I don't know about cheaper (than Zara) but they certainly look trendier (than Uniqlo). I went through their official blog and didn't understand a word. I suspect the site is blocking Google from translating the page. So I just went for the pictures.

Screen shot 2012-08-26 at 12.12.30 AM
The playful fold-up details of the shorts injects some fun into the ensemble.

From what I saw, the pieces are very consistent with Korean fashion, which are either full of color or quirk, or both.

Screen shot 2012-08-26 at 12.05.07 AM
Perfect color combo.

Screen shot 2012-08-26 at 12.05.59 AM
Love the pants and the polka dot shirt (Why is it so hard to find a decent polka dot shirt here in the Philippines anyway?).

Screen shot 2012-08-26 at 12.07.48 AM
This shirt is one of my faves.

8ight Seconds also has some really cute sandals and other accessories. Heck, they even have the cutest of raincoats in store, along with a couple of other items I've been wanting to own:

Screen shot 2012-08-26 at 12.13.56 AM
Overalls! For some strange reason I've been dying to own one although I can't find anything anywhere.

Screen shot 2012-08-26 at 12.10.31 AM
Polka dot pants! Yes, apart from a polka dot shirt I also want polka dot pants. And ain't the raincoat cute?

8ight Seconds is not Cheil's sole baby, however. Its signature brand is called Bean Pole and the company also has a high-end label called Hexa by Kuho. Meanwhile, 8ight Seconds is set to expand into China in 2014, and then the rest of the world.

For Samsung, at least there wouldn't be Apple tailing along in this arena.
(All photos are screen caps from


  1. Samsung in fashion now? I'll say I like what I see! Some cute looks!


  2. Didn't know about it! what a surprise... but some looks are really good!

  3. I really like these looks. The first one is so great and stylish. Nice pieces.

  4. This is some great news. I love the look by the way! Thank you for your amazing comment on my blog! It means the world to me!
    Best Regards
    Miss Margaret Cruzemark

  5. HAHAHA loved the title!!


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