So anyway, here are these 5 new names:
Launched in 2013, DDUGOFF is a fairly new brand whose aesthetic is anchored on informal wear but which still look tidy. The clothes are both eye-catching and understated. It's also worth noting that the designer, Daniel DuGoff, has had experience working for Patrik Ervell, Derek Lam, and Marc by Marc Jacobs before launching his own line.
Tropical blocks T-shirt, windowpane pullover, and grosgrain easy pants.
By Alexandre Mattiusi, who has worked with high fashion houses Dior, Givenchy, and Marc Jacobs, AMI was launched in 2011. The French label offers ease and sophistication and are supposedly cut to flatter men of any build.
Hooded jacket, oversized shirt, bermuda shorts, running sneakers, and yes, even the skateboard!
Carhartt WIP (Work in Progress) features modified and refitted clothes from the original Hamilton Carhartt brand to suit contemporary styles. The brand carries everything from t-shirts and jeans to underwear and bags.
Pender liner jacket, college T-shirt, Sid pants, and Kickflip backpack.
Launched in 1995 by Fraser Moss and Jimmy Collins, YMC focuses more on understated than the latest trends. Its mantra is "You must create (YMC) your own style," hence the name.
Oxford baseball shirt, mesh T-shirt, and twill scout shorts.
Dating back to 1986, the iconic label saw a reinvigorating update, thanks to its 2006 relaunch. The Helmut Lang brand is characterized by its fashion-forward cuts, use of technical fabrics, and minimalist color scheme.
Crinkled quilt bomber jacket, luxe waffle henley, and base sweatpants.
You can also check out more brands on East Dane's Designer Index.