Thursday, August 7, 2014

To Hong Kong and Macau via Schick's Smooth Lee Promo

I've been growing my facial hair for a while now but I guess it's time to pick up that razor once again and enjoy a nice clean shave because Schick is offering us all a chance to win a trip to Hong Kong and Macau.


Oh yeah, it's a 4 days / 3 nights trip with free Ocean Adventure and Hong Kong Disneyland tours, not to mention USD 500 in pocket money! All you have to do is join Schick's #SMOOTHLEEADVENTURE promo where participants will be asked to create their own Schick TVC using the Smooth Lee Adventure mobile app. The app is available for both IOS and Android phones.

Claire Guevarra, Schick Senior Brand Manager, said they wanted the consumers to experience Schick Exacta 2's refreshing, liberating, and stress-free shaving with its one-push cleaning button that helps remove hair easily. Exacta 2 likewise aims to precisely target hair in hard to reach areas, leaving a smooth shave. She added that they want to connect Schick with the consumers, and in today's growing number of smartphones in the market, they chose to do an app and a digital promo to make it more exciting and fun.


The videos created will then be converted to YouTube and the contestants will be prompted to “share” and/or “join” the promo. Those who opted to join the promo will have to register and submit their entries at the Schick website (

Once entries are registered and approved by Schick Philippines, the videos will already be made public on YouTube. Qualified entries will be posted on Schick’s official Facebook page and will be raffled off to determine the winners.

A trip for 2 to Hong Kong and Macau awaits the grand prize winner while an Apple iPad Air will be given to the 2nd prize winner. The 3rd prize winner will receive a Samsung Galaxy Tab Pro 8.4. There will also be 50 consolation prizes of Schick gift packs.

The promo runs from August 1 to September 30, 2014.

“Through this promo, we will pursue our goal of not only encouraging the public’s creativity with the use of the App that we developed for them, but more importantly the importance of good grooming and self-confidence that we packaged in a fun and interactive way via the Smooth Lee app,” said MJ Tiquia, Schick’s product manager.

For more information on the Smooth Lee promo, you can go to (where links to The App Store and Google Play are available) or like Schick on Facebook. Schick Philippines can also be followed through Twitter, Instagram, and YouTube.

Per DTI permit number, DTI-FTEN SPD Permit No. 0043 Series of 2014.

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