halfwhiteboy

Yes, it's been almost ten years since I've first been to Palawan's famed Underground River . Now it's officially been named one of the New 7 Wonders of Nature , so I thought it was high time to revisit the place. Besides, My Bibe has never been there before. The Underground River is part of the 22,202-hectare Puerto Princesa Subterranean River National Park (PPSRNP). It also is a UNESCO World Heritage Site since 1999. Once in Puerto Princesa City, it's an approximately two-hour drive to the village of Sabang , the jump-off to the river. Though 50km away from the city proper, Sabang is still part of Puerto Princesa. Thankfully the zigzagging road is now mostly concrete with just a few rough patches.

Oops! Just hours after the Department of Tourism's new slogan was unveiled, controversy already hounded It's more fun in the Philippines . A poster of another tourism campaign from another country 60 years back in time quickly surfaced on the web: It's more fun in Switzerland! Source Just as news of the new slogan spread like wildfire across the web, so did the controversy. The DOT immediately dismissed the similarity, however, as a coincidence. And I believe them. It's not like "It's more fun" is highly original and unique; chances are it's been used somewhere else by someone else at some point in time. Just last the year the same government agency (under a different leadership) was lampooned for allegedly copying Poland's tourism campaign for its now-scrapped Pilipinas Kay Ganda slogan. The DOT Secretary quickly resigned right after. Not that I'm head over heels over the new slogan but can we just give it a try and just all mo...

It's more fun in the Philippines. That's the new slogan that will underscore the country's revitalized tourism campaign, as unveiled by the Department of Tourism just this morning. As he had already been stressing before, Tourism Secretary Ramon Jimenez Jr. said the slogan answers the fundamental question, "Why the Philippines?"  After that controversial slogan, Pilipinas Kay Ganda , which, thankfully, was scrapped, I have mixed feelings about this one. I like it but at the same time I'm not sure. Or maybe it needs a little getting used to, I guess. Jimenez himself said that it's "so deceptively simple" but after reading through his other statements, I kinda see where they're going.